https://www.leahaviva.com/home daily 1.0 2026-03-18 https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1599953008620-SGVWHKVFDKFWV12TEISW/0163_Creative+Fest.jpg Home - About Me I’m a design thinking creative who translates vision into content, product, and marketing. My backbone’s in writing, but I have visual chops too. I’ve worked in AI & AR wearables as long as they’ve existed (Snapchat, Meta), marketing & advertising (Snapchat, agency), and social (Netflix AOR). https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/b74f4721-6c15-40f9-8ebb-5f15547593b4/Untitled+presentation.jpg Home - My Work I’ve worked in product design and branded content, with a backbone in XR & AI. Everything I do is grounded in human truths and empathy. https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/94c9f151-d0fd-4f03-8e7f-8cb3e7229117/Living%2BRoom%2BView.jpeg Home - Creative Writing Writing is my first craft. I’ve published creative nonfiction and poetry in magazines and literary journals. https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1600022816875-W5VUZBI5OM37TP35MEY2/laura+gift.jpg Home - Illustration I’m a visual art hobbyist, too. My work is used for branding, marketing, and merch. https://www.leahaviva.com/contact daily 0.75 2020-09-13 https://www.leahaviva.com/illustration daily 0.75 2026-01-21 https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/c35da67b-690a-43ec-a873-d19a368baa36/Untitled_Artwork.jpeg Illustration Album art for Captives of Hope by Becky Mann https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/a39a1ab0-f239-4d5e-bb04-cb9e01e5d3fb/Before+I+Leave+for+Lunastrasse.jpg Illustration Before I Leave for Lunastrasse https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/638a856f-734f-4373-bf24-4405bb7040a2/Untitled_Artwork.jpg Illustration https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1598740409063-RRXAHFX1ZMJFXT3DGKJV/Living+Room+View.JPG Illustration The living room https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1600023832034-IU0GKCZ5WJF8CI33RDPY/alex+%26+terry.jpg Illustration https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/e848c125-71ad-4dca-973a-ccd8d0090c75/Audubon_animal_corridor_031722.jpg Illustration Audubon Magazine https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1598740401018-SDGTS54JQH4WGYVI532D/Best+of+the+Fests+poster.JPG Illustration Best of the Fests https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1598740416193-9SYJCRU5QP51FSLJFOB6/for+Sam.jpg Illustration For Guy https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1598745772349-OKJ9RB0F8O5E3H78079X/mermaid+trash.JPG Illustration "Mermaid Trash" illustration for Emma Tattenbaum-Fine https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1598931696707-JMNJ1H7P80AA5QFI5P2C/The+house+across+the+street.JPG Illustration https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1598740409645-BTI22AJVM5VYA3BUI317/Amy+wedding.jpg Illustration Amy & Dave's wedding https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1598740411966-U00F6RC6BYFF8AQ06L3R/for+Laura.jpg Illustration For Mira https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1598740445400-0O5F03VGLQBF8SQ79D5L/Emma+wedding.jpg Illustration Emma & Luke's Wedding https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1598742429202-LMTHYV97OU1E4UXKIJCI/L%26L+Save+the+Date.jpeg Illustration Our wedding https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1600025013146-85CBJDHU90ZXK14YFSPC/L%26L+invitation.jpeg Illustration https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1598742399426-Y97M71WEYZKMWWC7D102/Holiday_Card.jpg Illustration Happy holidays from LA https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1598742392920-7HW5JSQAS3DVPSJR1ER3/holiday+foxes.jpg Illustration Happy holidays from Brooklyn 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https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1598745773667-S6PCQORLSVAE0RZDLM6D/Emma+on+vacation.jpg Illustration https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1598745774293-XXZVLFEBWXH5XLT6BBMS/god.jpg Illustration https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1598745774390-XLZSANBCJK0RU7J1NDVZ/pride+heroes.jpg Illustration Illustration for "It Gets Better, But It Also Gets Old" https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1598745774225-AB64COMG6V49MP157CZP/sky+cat.jpg Illustration https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1598745774079-298USB6RL5A6S9LJB9S3/sperm+lineup.jpg Illustration Illustration for "Seeking My Anonymous Sperm-Donor Father" https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1598745775594-I3G7ED3H8EVZ8CFMT846/test+tube.jpg Illustration Illustration for "A Tale of Two Uteri" https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1598746002101-JJ77US7X1XRZFJ1S4RL7/pride+parade.jpg Illustration Illustration for "Pride March vs. the 'Christians'" https://www.leahaviva.com/aboutme daily 0.75 2026-03-18 https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/3b3d748d-57cc-4fc8-9b1f-1f4b9b1779ea/L1001446-Enhanced-NR.jpg About Me https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/e2e7ecad-eb9b-472c-b36e-896a981271b6/IMG_6676.jpg About Me https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/796ada69-7620-4cd4-801a-98ef7eef7f1f/xpl-2024-article-images-0527-LEAH-FELIX.jpg About Me https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/670c7686-7eb5-41dc-9524-2bbbb060a821/IAB_4553.jpg About Me https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/a5de6505-854d-4926-aabf-481d9f4b27dc/Clio+Entertainment_LEAH+RUBIN-CADRAIN_IG+%281%29.png About Me https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1600141746093-ZYKZ9ZXVKJNKNM7FYP5X/0140_Creative+Fest.jpg About Me https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/d2f6d14c-d757-435a-9e54-910d967edd46/Screenshot+2024-02-07+at+1.54.27%E2%80%AFPM.png About Me https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/ec96d30a-6176-4d04-b2c9-0fe98d795168/IMG_4514.jpg About Me https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/30530281-6bcb-4722-9805-506b8b48c9b0/ADC+JUROR.png About Me https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/9dc32ead-5320-4036-891a-3b06bc01055c/IAB_4576.jpg https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1600141408345-U6AUGAKV2CCMSFEJOF0M/game+of+thrones+dragon+screen+shot.png https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1600141541272-UHKM51JHRF42AOT74O3X/trollPress_02_Logo.jpg About Me - On bringing AR to desktop for the first time: “Snap Inc. creative strategy lead Leah Rubin-Cadrain said, ‘This Trolls experience is so cheerful, it’s a delight to share it with millions of people, especially parents and teens, through Snapchat. Extending the fun to Snap Camera will bring even more of us—coworkers, extended family—closer together through AR. We can’t wait to see our Snapchat community create together and enjoy this shared experience in real time.’” — Adweek, Link https://www.leahaviva.com/creative-writing daily 0.75 2026-01-21 https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/7cd24b93-4da8-4edd-86f2-f2b673dd3d73/miss-rumph.png Creative Writing https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Creative Writing https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Creative Writing https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/8d14f9fb-53e0-41cd-8e6e-cdab85ed7060/Lullabies+for+Robots_logo_transparent.png https://www.leahaviva.com/my-work daily 0.75 2026-03-04 https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/312d6135-df3f-4911-888e-e7e6bfa6a9ae/leahaviva_A_young_stylish_woman_stands_in_her_bright_modern_bed_641923b3-a020-43f7-b08b-4781406a184e.png https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/ed4dff60-5638-413a-961d-c445e61979b9/dedaf836-ae81-427f-97e7-45eb0cc8e599.png https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1fe078f8-1904-4cb8-b16f-956dbbd0ce7d/image38.jpeg https://www.leahaviva.com/content-design daily 0.75 2026-03-19 https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1fe078f8-1904-4cb8-b16f-956dbbd0ce7d/image38.jpeg https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/74f1ea01-bd75-447a-9259-6bc885504f7d/Screenshot+2026-01-21+at+12.09.08%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/ea7b9827-a0c5-4dbd-836e-4cc39dfee687/Screenshot+2026-01-21+at+12.09.12%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/b8dc139d-1b84-40ed-a7e5-2ba679a1db0b/Screenshot+2026-01-21+at+12.10.17%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/6c698617-0dca-4b61-94d5-80eac2aba022/Screenshot+2026-01-21+at+11.55.46%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/99f4b9a3-d698-4241-8c73-59b2579a39b6/pasted-image.png https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/e25396a8-cd70-41c1-a2ef-efb2596186ea/Builder%E2%80%99s+block+%281%29.png https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/27a9ba01-5f18-43c1-b129-8f32b05c11b6/ghost%2Bbrick.gif https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/2f3d5618-32a6-45c8-ab1d-9b67c7383b91/pasted-image+2.png https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/416eb41a-c3ae-48b6-8a9d-bb47a9062829/pasted-image.png https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/0e0dfc68-c0a9-439a-97e6-67bc136bc97d/pasted-image.png https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/9f0efef9-440b-4bf7-843d-6d5d71d23302/Screenshot+2026-01-22+at+9.27.33%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/87c81b8c-e209-4828-8f38-4c87d0c6c444/Screenshot+2026-01-22+at+9.27.45%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/0d5562fb-83a0-42fd-a8be-cb1597cd8f01/Untitled+design+%281%29.png https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/f4853ba7-0c7a-4e30-a5f8-9106d7a9b0be/Untitled+design+%282%29.png https://www.leahaviva.com/brand-work daily 0.75 2026-01-27 https://www.leahaviva.com/brand-work/ar-holiday-shopping-mall monthly 0.5 2024-12-12 https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/fffdd576-72a1-45c4-b660-63105c5dbc8a/frame+background.png Brand Work - 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Coke AR Vending Machine https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/20907c9c-9f01-470a-a542-c2ca9a28815e/image75.gif Brand Work - Coke AR Vending Machine https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/8fd06114-2f1c-4343-aa45-679643f1a439/image106.gif Brand Work - Coke AR Vending Machine https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/48fa7ea6-0d70-43fa-a11d-72b7babcb213/image77.gif Brand Work - Coke AR Vending Machine https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/0e4f7254-ef1a-4443-b074-f597f3b7f36d/red+%26+bubble+background.png Brand Work - Coke AR Vending Machine https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/0a31f0fe-d7ca-40ba-ad0f-87851af8738e/image48.gif Brand Work - Coke AR Vending Machine https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/9b3ad599-3287-4559-880a-b1e428067b91/image65.gif Brand Work - Coke AR Vending Machine https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1bb68089-1342-4c04-9bcb-0da7c5f8a2ff/image25.gif Brand Work - Coke AR Vending Machine https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/853a8366-c066-4ad5-9b7d-7d07ff55491d/image37.png Brand Work - Coke AR Vending Machine https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/45374307-1110-4dab-bd26-393a7fe33212/image38.png Brand Work - Coke AR Vending Machine https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/7e15e485-6b88-404f-86b7-1e4f5d531b9a/image54.png Brand Work - Coke AR Vending Machine https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/84c4a5b6-bed3-4b5c-b40e-b84d3d7b5d65/coke+%26+snap+logos.png https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/5f0b8fd9-e44d-4f4d-919f-f812eacc3be5/image65.gif https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/dae75cb2-9bc2-42ac-81b8-73c1f4f42cd8/athlete+village+%26+food+fest.png https://www.leahaviva.com/brand-work/lego-bricktacular monthly 0.5 2024-12-11 https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/9580e5ee-3c15-4a06-95af-cb59dde9a12c/yellow+background.png Brand Work - LEGO Bricktacular https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/a09b5b59-a611-407a-b9c0-34c9316d01a0/dual+hand+tracking.gif Brand Work - LEGO Bricktacular https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/5e43ebf1-7d58-458f-adb2-b51216d8b084/AI+voice+commands.gif Brand Work - LEGO Bricktacular https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/fbbaab06-a207-4535-86f9-85f8752100c6/AI+voice+commands+2.png Brand Work - LEGO Bricktacular https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/faebd473-9009-4a6c-b657-4b4e62b43b29/Snap+OS.gif Brand Work - LEGO Bricktacular https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/91cf61e9-86e8-4209-bebb-6b02191cb0f3/user+testing.gif Brand Work - LEGO Bricktacular https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/c4ff868c-cd04-4074-aebc-73f1cf191d23/table+background.png Brand Work - LEGO Bricktacular https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/5ee29982-5d63-4bf4-9499-7d21135af816/global+markets.png Brand Work - LEGO Bricktacular https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/9151b75c-0c37-4e10-bc0a-371955a5032f/press.gif Brand Work - LEGO Bricktacular https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/616aa7ef-08c8-47ce-bc60-01adaa14e2f4/reach+icon.png Brand Work - LEGO Bricktacular https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/80ca4eed-360b-46af-be29-f262b75f0de8/duck.png Brand Work - LEGO Bricktacular https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/e842d840-328b-4418-b1e5-8cb99a7bd8bc/LEGO+specs+compressed.gif Brand Work - LEGO Bricktacular https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1548bf81-375c-4210-b120-05be0755837b/ghost+brick.gif Brand Work - LEGO Bricktacular https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/7fb820f8-d703-494a-b28c-96f8f45e9f9d/image68.gif https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/fc4a60c6-1900-434e-8480-eb6c8619c36c/shortened+gif95.gif https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/4d1c56c1-7eca-4e02-80ec-4cc703b968f2/evan+onstage+only.gif https://www.leahaviva.com/brand-work/nike-victory-mode monthly 0.5 2024-09-04 https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/4eed1cf0-1b41-4ac2-8d81-77d511b1b6c1/clouds+background.png Brand Work - Nike Victory Mode https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/21f86e2d-3846-41d1-98db-0a19852719e7/image109.png Brand Work - Nike Victory Mode https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/a80c8ca1-0811-4f6c-bc30-d6e96c321fe9/image94.png Brand Work - Nike Victory Mode https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/5dcaa118-d2f3-45dc-85dd-85c72abb3008/image102.png Brand Work - Nike Victory Mode https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/29c7b078-daae-40f1-b6e4-2669a5030506/image139.png Brand Work - Nike Victory Mode https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/6f6143e3-b903-49f6-bd1b-0b5518d8d593/image154.png Brand Work - Nike Victory Mode https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/7b454740-f979-473c-a54a-86f891076807/image153.png Brand Work - Nike Victory Mode https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/71d34787-8611-43ac-9ef1-e7778feed449/image151.png Brand Work - Nike Victory Mode https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/a3a205cd-ecc2-450c-9229-b8e7bcb041a9/orange+background.png Brand Work - Nike Victory Mode https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/28615f0d-4e18-4b00-8dd5-fa01152ed29b/image78.png Brand Work - Nike Victory Mode https://www.leahaviva.com/brand-work/gameofthrones monthly 0.5 2020-09-18 https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1599967370627-295DY4M9Z14UKW5D9KNX/dragon+rendering+2.png Brand Work - Game of Thrones Landmarker AR - Game of Thrones Landmarker AR For the final season of Game of Thrones, Snapchat and HBO landed an AR dragon on the Flatiron Building. I developed this first-to-market idea with HBO and our creative team. This campaign reached 23.6 Million users in 11 global markets (more fans than the record-breaking number that watched the premiere). Users spent 14 and a half years playing with the dragons of Westeros and flying them through the skies. This work was part of a Gold Clio Award win for HBO’s “Bleed for the Throne” campaign. It also won a Shorty Award. https://www.leahaviva.com/brand-work/strangerthings monthly 0.5 2020-09-17 https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1599974668588-ZHD72O5BGRK2UZ50YHNU/stranger+things+on-sheet.png Brand Work - Stranger Things Portal - Stranger Things Portal In 2017, a new Apple ARKit update had made it possible to anchor AR to the ground and let users move around it. Like a portal to another world. This update caught my eye. I was working on a Stranger Things campaign with Netflix, and looking for ways to immerse fans in the “Upside-Down.” Using the new tech, with Netflix, we prototyped an AR version of the iconic Byers living room. Any Snapchat user could walk through the room, interact with Easter eggs, and unlock a payoff at the end. We compressed this complex build to load instantly in Snapchat’s Lens carousel. Unlike an in-person VR experience, which Netflix had also created, our portal was accessible to the whole global audience. The world took notice, and the work won awards. Today, the “portal” AR format has become a standard offering for Snapchat marketing campaigns. https://www.leahaviva.com/brand-work/pride2020 monthly 0.5 2020-09-17 https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1599791288445-S5XHSNHMAQUJC1RDNLEM/Pride+Bitmoji.png Brand Work - Pride 2020 https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1599791255663-JE95MV39MKAM5JJKC8D8/Pride+Actionmoji.jpg Brand Work - Pride 2020 https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1599791321984-UZ3YRKHCOG6I0FJSB3KI/Pride+content+lens.png Brand Work - Pride 2020 https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1599791318012-N8DY666XN4DD5O7JNLKF/Pride+Our+Story.jpeg Brand Work - Pride 2020 https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1599791320365-3L83LFLQXVJLLX70CE5L/Pride+Snap+Camera+2.png Brand Work - Pride 2020 https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1599791310202-JK0L2YVP2YEZKBE754HB/Pride+Snap+Camera.png Brand Work - Pride 2020 https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1599791303445-XWK34TL6EO36G6HAS8M3/InterPride+World+Lens.png Brand Work - Pride 2020 https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1599791404492-PQ03BGXF5LET8QKKCVGO/Pride+email.PNG Brand Work - Pride 2020 https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1600147889291-979LQ0Q8CMDIXQL9CGH4/Ghost+Frame+-+SnapPride_Final.png Brand Work - Pride 2020 - Pride 2020 As a leader of Snap Pride, I quarterbacked Snapchat’s Pride 2020 campaign. We transformed it from a month-long rainbow celebration, to a more activist, inclusive, and always-on experience. https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1599791834701-0P9PQHBRLCJQ76K7ZXJ8/Pride+Media+Collab+press.png Brand Work - Pride 2020 https://www.leahaviva.com/brand-work/trailerreactionlens monthly 0.5 2020-09-17 https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1599956941053-DG5QGWOGV2WL6KMORHPG/maxresdefault.jpg Brand Work - Trailer Reaction Lens - Trailer Reaction Lens The idea was inspired by watching “trailer reaction videos,” a popular YouTube format. But it was a format for influencers, who used professional gear and editing to broadcast to their audiences. Some of us got to thinking… Snapchat is a camera. In fact, it’s the most used camera in the world, and it’s in the pockets of entertainment junkies everywhere. Why not give fans a way to watch trailers and record their reactions in one place, within the Snapchat camera? We’d democratize that creation process, and throw in AR effects to boot. We’d help fans participate in entertainment, instead of passively consume it. And we’d give studios a new way to drive trailer views, too. https://www.leahaviva.com/brand-work/disneycurrencytakeover monthly 0.5 2020-09-15 https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1599957098512-CZJ8DV3LGOYJRL8T93NR/FreeformMotherlandSnapchatLensHero.jpg Brand Work - Disney Currency Takeover - Disney Currency Takeover Disney/Freeform’s series Motherland imagines a world in which witches run the USA’s armed forces and command its halls of power. To promote the premiere, Freeform wanted to bring this alternate America, ruled by women, to life. We thought: What is the most pervasive icon of our government today — something everyone sees daily? And how could we transform that icon to bend reality? The answers: U.S. currency, and AR. This marked the first time Snapchat AR took over all U.S. currency. Because AR is core to Snapchat and 70% of users engage with it daily, this execution drove massive scale. The campaign launched on International Women’s Day, 2020. https://www.leahaviva.com/brand-work/ar-solutions monthly 0.5 2020-09-13 https://www.leahaviva.com/brand-work/lollapalooza monthly 0.5 2022-09-02 https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/272ac3ad-909a-4b04-97eb-527ce0a5e092/BillboardSocial_SocialMockUp+4_2022-07-27_11.35.09+%281%29.png https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/8925bf5b-adda-4467-87d7-81a0c8fefa88/Lolla-ARCompassStill.png https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/f2139d0b-37e0-49ec-900b-bd80392c3557/Lolla-FriendFinder-Still.png https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/9fbbb494-93f6-4ff0-96f9-6d27efe09935/Lolla-Lollaland-Still.png https://www.leahaviva.com/brand-work/hbo-max-mini monthly 0.5 2021-08-30 https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1630353084280-TPWLDBQH1RKSGPBB5MGX/3858006-screenshot2021-07-20at10.53.44am.png Brand Work - HBO Max Mini https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1630354994561-5Z18W4A4YDWQHC1RQQPG/Lu6iGHumuAdph8Yr3gBJu8.png Brand Work - HBO Max Mini - Since then, w e continue to develop new features to make this Mini a virtual hub for experiencing and talking about TV. Just imagine where this might lead us next… https://www.leahaviva.com/brand-work/nike-ar-retail monthly 0.5 2022-06-21 https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/28ddd34a-1a4e-4541-aa40-7322ebc6d1f4/Screen+Shot+2022-06-21+at+2.13.39+PM.png Brand Work - Nike AR Retail - Nike AR Retail We ran a workshop for Nike focused on the principle that if you have a body, you’re an athlete. But that doesn’t always feel true in today’s retail experience—as reflected in declining rates of fitness interest among Gen Z women. How might Nike use AR to make in-store shopping more inclusive, relatable, and affirming? The result was a pilot program in Watertown, MA, that augmented mannequins with real bodies that more accurately represent everyday customers. These AR mannequins were based on women from the community, with a broad range of body types. Customers previewed outfits on these AR models, and also received crowd-sourced styling tips and reviews from the women of Watertown. Any shopper could also contribute their own snaps to a growing community lookbook. This execution worked to drive a 43% increase in Gen Z women memberships, and a 20% increase in Nike members transactions. https://www.leahaviva.com/brand-work/edc monthly 0.5 2023-11-14 https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/c85b9165-6f25-4843-880c-d283dad6234f/Friend+FindAR.png Brand Work - Electric Daisy Carnival - Friend FindAR We debuted a first-of-its-kind AR tool called “Friend FindAR” to help people find their lost festies. It worked off a Snap Map API integration, delivering accurate geo-tracking guidance down to 10ft. https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/a995195c-2f23-4a71-a0a7-12b485a2c732/EDC+map.jpg Brand Work - Electric Daisy Carnival - AR Compass Arcadia also created an interactive 3D map featuring an accurate geometric recreation of the 43.5MM square-foot festival grounds. Festival-goers could manipulate it in space, select stages and see set lists, and receive accurate navigation guidance. https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/684affba-dbe5-4b74-8fb1-8e1167e74544/Screen+Shot+2022-07-16+at+3.03.52+PM.png Brand Work - Electric Daisy Carnival - Daisies & Night Owl Beyond utility, Arcadia created two AR experiences for pure immersion and fun. In one, giant electric daisies sprang up from the ground, towering over the festival. In the other, a larger-than-life night owl, the symbol of the festival, swooped through the skies of Las Vegas. https://www.leahaviva.com/brand-work/beauty-bestie monthly 0.5 2024-12-11 https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/77b99311-27d5-40b2-a82b-19db1f3459b3/Screenshot+2023-11-14+at+3.52.13+PM.png Brand Work - L'Oreal Beauty Bestie https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/d7c975d5-d939-4b8f-b198-8b7707c0277a/Screenshot+2023-11-14+at+3.25.24+PM.png Brand Work - L'Oreal Beauty Bestie - Daily Looks Custom inspo just for you Beauty Bestie gets a quick temp check of your mood, skills, and needs. Take the quiz and let the magic happen. Key Features: Gesture-controlled quiz for hands-free interaction 40 original looks designed by NYX professional makeup artists, recreated in AR Every look features shoppable NYX products Inclusivity across diverse skin tones Rate & Save looks to log faves and help NYX Beauty Bestie get to know you https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/95a4d47c-861f-485c-8c87-67c9b657a2a3/Trends.gif Brand Work - L'Oreal Beauty Bestie - Trends A pro spin on viral moments Curated by NYX pros for instant try-on, this feature brings an editorial gloss to what’s hot right now. Key Features: Browse through gesture control mechanic Learn all about trends — what they’re called, how to wear them, what products to use Rate & Save looks to log faves Search trends using keywords Share with friends! https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/67e7614a-2179-42b9-bc08-58aa713333f6/Tips.gif Brand Work - L'Oreal Beauty Bestie - Pro Tips Insider advice to up ur game Discovering new looks is one thing, but learning to apply them is another. Get expert hacks and industry secrets tailored to your face. Key Features: Browse through gesture control mechanic Search with keywords to find just what you’re looking for Rate & Save Tips to log faves Share with friends! https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/c13b67a1-57c0-443e-9870-24f59f4779ec/Faves.gif Brand Work - L'Oreal Beauty Bestie - Faves Everything u saved for later Stash all your makeup obsessions in your own personal lookbook. Check back later for your personalized Snapshot, coming soon! Key Features: One archive of all your saved Looks and Tips Search with keywords to find just what you’re looking for Add more tags to make the looks your own, and customize your searches https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/4a2db97b-82d5-4c46-932b-261a38d57fe2/Snapchat_Arcadia_NYX+Beauty+Bestie_Key+Visual_02.png Brand Work - L'Oreal Beauty Bestie - Art Direction Technology meets glam Beauty Bestie marries a sleek UI design with a fun, vibrant personality. This intentional contrast makes a high-tech experience feel friendly and sticky. We used progressive disclosure to keep the focus on the product’s core value: New makeup looks just for you. Early on we challenged ourselves to apply 4 core design principles across all features: Simplicity, Focus, Playfulness, and Dimensionality. These principles continue to streamline our approach and bring design consistency to the Beauty Bestie experience. https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/617401a1-58db-4981-ad4a-607bf94a4bcb/image39.gif Brand Work - L'Oreal Beauty Bestie - Built to scale The innovation behind the bestie Here’s how we fit all the complexity of Beauty Bestie into one Snapchat Lens: Robust lens logic to ensure Beauty Bestie is interoperable across Lens Studio versions Custom system to store, process, and update data across user sessions and lens updates Unique dev process for ongoing content and feature rollouts Rigorous testing to ensure fast lens attribution time despite lens complexity https://www.leahaviva.com/brand-work/uswnt-team-tracker monthly 0.5 2023-11-15 https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/e6307fd7-fef2-4a14-ac74-e6fa98104b4e/3+immersive+modes.png Brand Work - USWNT Team Tracker https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/2ea674c3-2f6b-444f-b8df-52b50388e6fd/image55.gif https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/cf975284-d88d-4e03-ae26-ab3be4f9b313/Home+Base+Mode.gif Brand Work - USWNT Team Tracker - Home Base Mode In the downtime between matches, fans stayed updated on the team's status and upcoming events. Key Features: Live Schedule Real-Time Player Roster 3D Bitmojis Dynamic Player Performance Stats USWNT Tournament Standings Local Tournament Weather Fun Facts https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/1fe078f8-1904-4cb8-b16f-956dbbd0ce7d/image38.jpeg Brand Work - USWNT Team Tracker - Live Mode A dynamic second-screen experience that elevated the broadcast and ignited conversations among fans with real-time stats. Key Features: Real-Time Player Roster: 3D Bitmojis Real-Time Player Bitmoji reactions to in-game events https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/afc6951e-bfff-46b5-bb39-4d080fbe1314/image42.png Brand Work - USWNT Team Tracker - Post-Match Mode Keep unpacking every moment of the game with this immersive deep-dive recap. Key Features: Score Recap Player of the Match Showcase Standings Update Shot Mapper: Visualize shots on goal https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/21a5a731-2492-4f89-85c2-fbd01f58dbda/image47.png Brand Work - USWNT Team Tracker - Personalized Player Bitmojis In partnership with the USWNT, we introduced custom 3D Bitmoji avatars for every player on the roster. Each Bitmoji was an authentic representation of the player, making it an inclusive and engaging way to bring the stars of the game into your own space. https://images.squarespace-cdn.com/content/v1/5f4a9ae872929a02697162d3/930de4d8-d14b-4a2a-97bf-b776836b2fc2/image48.jpeg https://www.leahaviva.com/portfolio-3 daily 0.75 2020-09-16 https://www.leahaviva.com/portfolio-3/project-four-6bdlz monthly 0.5 2020-08-27 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847908183-QIV0PFL3Z7RTHJB17GP0/image-asset.jpeg Portfolio 3 - Project Four - Make it stand out. 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Or maybe you have a creative project to share with the world. 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