A woman with wavy pink hair wearing an orange blouse, black leather pants, and black boots, sitting in a black chair on stage, speaking into a microphone with a bottle of water on a small side table.

What I Do

I am a creative leader in tech, working in both product & marketing. I have deep experience creating AI-powered content across platforms, including wearables. I’ve been a creative director with Meta’s Reality Labs, developing spatial AI agents. Previously, I ran the creative team at Arcadia, Snapchat’s in-house agency for innovation. Before that, I led creative strategy teams in the agency world, and before that, I worked in TV and studied literature at Yale.

I’m an expert in:

Core discipline

Content Design

UX writing, human-centered design, information hierarchy, tone of voice frameworks

Core discipline

Creative Direction

Executive marketing leadership, brand partnerships, integrated campaigns

Specialty

AR · AI Wearables

Spatial computing, conversational AI agents, wearable interfaces

Specialty

Systems Thinking

Content frameworks, design principles, string architecture

Craft

Writing & Narrative

Brand narratives, presentation decks, public speaking

Background

Snap · Meta · Agency · TV

15+ years across product, marketing, and content at scale

The most constrained writing surfaces I know aren't on 2D screens, but in 3D space. I've spent years designing language for augmented reality and AI-led wearables at Snap and Meta, working on 0-to-1 new platforms. That's where I developed my practice: content systems for interfaces that no one's seen before.

My latest talk

I do a lot of thought leadership, public speaking, and industry judging

  • A woman in a red dress holding a microphone and smiling, seated on a director's chair. In the foreground, two women are seated, also holding microphones, with one wearing earrings and the other wearing a dark dress.

    Sports Summit

    A panel chat with Resh Sidhu about AR in sports

  • A woman in a green blazer holding a microphone and a piece of paper, speaking at a presentation in a dark conference room, with a large screen displaying a slide showing a baby picture and a title 'The Infancy of AI'.

    Lesbians Who Tech

    A keynote talk about the future of AI & AR

  • A man and woman sitting on stage with microphones, surrounded by green foliage and a pink backdrop, engaged in conversation and smiling.

    XPLand at C2 Montreal

    A mainstage conversation with Felix Lejeneusse

  • Four individuals seated on a stage during a panel discussion, with a large screen behind them displaying images and names of three speakers, including Nick Lynes, Leah Rubin-Cadrain, and another person, with water bottles on small tables in front of them.

    IAB Annual Leadership Meeting

    Emotional storytelling through emerging tech

  • Black and white headshot of Leah Rubin-Cadrain, smiling, with text overlay stating 'JUROR' and a purple banner in the top left corner mentioning CLIO ENTERTAINMENT 2023. Leah Rubin-Cadrain is identified as Arcadia Head of Creative, Snap.

    Clio Awards Juror

    Judging the 2023 Digital/Mobile Clios

  • A panel discussion taking place on a stage with five people seated in chairs. Behind them, a large yellow screen displays the title 'Fan First Digital Campaigns: Keeping the Fans Fulfilled and Following' and the names of four speakers. The stage has decorative orange sculptures on both sides and a black curtain backdrop.

    Clio Creative Fest

    Keeping Fans Fulfilled and Following

  • Promotional poster for a virtual event titled 'The Conscious Consumer: Ways to Engage Gen Z in Activism Through Advertising,' scheduled for Tuesday, October 6, from 10:00 to 10:30 AM ET. The top features portraits of five women, each with names and affiliations: Alexa Zartman-Ball from Sarah Lawrence College, Krystal Hauserman from Fullscreen, Leah Rubin-Cadrain from Snap Inc., Lisa Napper from The Female Quotient, and Nikita Seth from FQ Next Gen Advisory Board. The background includes a baseball player, a woman with red hair, a black and white photo of a person with a mustache and hat, an Asian woman with blonde hair, and a woman with long dark hair. The bottom contains decorative dots and text indicating the event at Equality Lounge during Advertising Week.

    The Female Quotient

    Ads that drive activism and social justice

  • A conference room with a bright yellow presentation slide on a large screen. The slide has the title "Fireside Chat with Caty Burgess" and features a photo of a woman with blonde hair. There are two women seated on stage, one in a black suit and the other in a multicolored jacket, engaged in a conversation. The audience is seated facing the stage.

    Snapchat Lens Fest

    AR creators and the entertainment industry

  • Close-up of a human eye with a brown iris and black pupil, surrounded by skin and eyebrow.

    Art Directors Club (AI)

    AI category juror for the 104th ADC Awards

Sometimes I’m in the news.

On landing a dragon on the Flatiron Building:

game of thrones dragon screen shot.png

“‘This fusion of Game of Thrones with a real cityscape shows the potential of our Landmarker tech as a powerful new creative frontier,’ said Leah Rubin-Cadrain, Snap’s creative lead, entertainment.” — Variety, Link

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On bringing AR to desktop for the first time:

“Snap Inc. creative strategy lead Leah Rubin-Cadrain said, ‘This Trolls experience is so cheerful, it’s a delight to share it with millions of people, especially parents and teens, through Snapchat. Extending the fun to Snap Camera will bring even more of us—coworkers, extended family—closer together through AR. We can’t wait to see our Snapchat community create together and enjoy this shared experience in real time.’” — Adweek, Link