The first ever

Snap Holiday Market

Snapchat needed a way to get brands bought into AR for holiday shopping.

Brands needed their big-ticket holiday products to cut through the noise and reach gift-givers.

So, we created a futuristic AR shopping mall where every storefront was a portal into an immersive brand world.

We started with a moodboard:

And went live on Black Friday with 6 massive brand partners.

  • Coca-Cola

  • Walmart

  • Hollister

  • Verizon

  • Prime Video

  • Under Armour

Impact: Marketing & Results

  • Ad Age

    On Snapchat’s “virtual holiday stores for brands”

  • Vogue Business

    Fashion’s new mode of shopping

  • Ad Week

    “Browse products and holiday deals in AR spaces custom built for each brand.”

  • Modern Retail

    “A shoppable augmented reality marketplace in time for the holidays.”

  • OOH Placements

    We promoted the Snap Holiday Market across NYC

  • Influencer Amplification

    We partnered with Snapchat creators to spread the word

  • Digital ad placements

    Across mobile and desktop

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